awareness, encourage conversions and increase revenue. The top 10 tips for generating good publicity are… 1. Brands should focus on credibility first. “Credibility is the number one benefit of public relations for business growth,” says Richard Dukes, president and CEO of Dukes Linden Public Relations. In fact, 64% of users believe shared values help them build trust with businesses – and communicating your brand value will add to that trust.
Fortunately, this is surprisingly easy to do in Color Correction Service business-centric advertising, especially since there is a big difference between the business press and the political press. “Traditionally, the business press doesn't take a strong point of view,” says Dukes. “It tries to be informative because people who read it want to learn.