Improving the user experience has become a priority for Facebook, a social network that, although it maintains its leadership right now, is threatened by other large platforms that promise to win the race, although not in terms of subscribers but in terms of user time and downloads. . The closest and most tangible example is TikTok, a platform that, after only a few years on the market, has managed to turn on the alerts of the largest social network in the c level email list world. The competition stiffens. Some numbers are clear on this. A recent study signed by We Are Social and Hootsuite indicates that there are 4.39 billion Internet users in the world, of which 3.48 billion (that is, almost 9 out of 10 Internet users) are subscribers and users of a social network.
These figures represent an annual rate increase of 9 percent and a global penetration of 45 percent. If these figures are impressive, it is more relevant to recognize the time that people spend browsing these sites. GlobalWebIndex reports that the average user of social networks spends 2 hours and 16 minutes a day on these services, which is equivalent to c level email list about a third of their time on the Internet and a seventh of the time they will have in their entire lives. In this field of play, Facebook still dominates, but there are other applications that with less time in the market are positioning themselves in an important way. A clear example is a recent report delivered by Sensor Tower that indicates that Tik Tok has surpassed Facebook and.
Instagram for You became the second social network with the most registered downloads at least in the United States. With more than 700 million downloads and 130 million users in the world, the 15-second clip app is only below WhatsApp in the c level email list ranking. New features, new avatars. With the intention of dealing with this phenomenon, Facebook has tried to keep its service at the forefront, in order to improve the experience of its users and thus not lose share in an increasingly competitive market. In recent days, software engineer Jane Manchun Wong anticipated that soon Android users could see how the background color of their Facebook profile adapts to the shades of their profile picture.