3. The business matrix of Douyin ws number list e-commerce Douyin e-commerce opens a new e-commerce track through content. Next, we will sort out the business contacts that brands can exert their strength in Douyin e-commerce. They are mainly divided into two modules - self-operated contacts and platform contacts. 1. Brand self-operated ws number list touchpoints It is mainly divided into two parts: live broadcast and short video.
Douyin short videos can be roughly divided into three ws number list categories: short videos for planting grass, short videos for goods delivery, and short videos for drainage. The short video with goods is the most obvious, the purpose is to ws number list harvest directly, and the short video of drainage is to warm up the live broadcast room of the brand, and the purpose is to ws number list harvest indirectly.
More advanced or more difficult is actually short video ws number list planting, because it is difficult to measure, but I think it is actually the most valuable touch point for brands in interest e-commerce, because brands can grow grass through short videos. The complete link from storage to harvest. So how do you make a short video on planting grass? Lao Bai summed ws number list it up as 4M-Model. Global growth |